CfCA celebrate Africa Day and kicks-off Advocacy Campaign
Afrigo Band from Uganda is among the bands programmed to perform.
Afrigo Band from Uganda is among the bands programmed to perform.

Connect for Culture Africa (CfCA) initiative, in partnership with the African Union Commission (AUC), is gearing up to commemorate Africa Day on May 25th amidst the vibrant ambiance of the Addis Jazz festival at the African Jazz Village in Addis Ababa, Ethiopia.

This celebration will coincide with the kick-off of CfCA’s Advocacy campaign on May 24th, aimed at rallying various stakeholders, including artists, to advocate for increased budget allocation and public funding for the culture sector at Addis Ababa University Ras Mekonnen Hall.

The Advocacy campaign, marking one year since the official launch of CfCA, is focused on lobbying African member states to allocate a minimum of 1% of their national budget to arts, culture, and heritage sectors by 2030. Through research, data publication, and policy recommendations, CfCA aims to drive substantive progress in resource allocation towards cultural development.

A press conference on May 24th will present CfCA ambassadors, leveraging their influence to broaden the campaign’s reach and advocate for enhanced public funding in the culture sector. These ambassadors will also articulate the significance of increased public investment in culture, fostering awareness and garnering support for CfCA’s mission.

Simultaneously, CfCA will host a regional network meeting, bringing together national coordinators and researchers from Zambia, Zimbabwe, Ethiopia, and Uganda. This meeting aims to facilitate discussions on the progress of ongoing baseline studies regarding public investment in the culture sector and stakeholders’ mapping exercise. Moreover, it seeks to strengthen collaboration, exchange of best practices, and reinforce CfCA’s network.

Partnering with the Addis Jazz Festival for the Africa Day celebration on 25th and 26th May, underscores CfCA’s commitment to promoting the socio-economic potential of the culture sector. By showcasing local and regional musicians, this collaboration kickoff  CfCA’s advocacy efforts, raising awareness and fostering appreciation for African culture.

Teshome Wondimu, Executive Director of Selam, expressed enthusiasm about the partnership, emphasising its alignment with CfCA’s broader goal of reshaping perceptions regarding the culture sector’s economic, creative, and societal contributions.

“We are grateful to the musicians who have joined CfCA as ambassadors,” said Wondimu, highlighting the pivotal role of artists in advocating for policy reforms and increased funding. “These efforts are crucial for enhancing the production, marketing, and distribution of cultural goods, amplifying their impact globally.”

The upcoming event builds upon CfCA’s recent achievements, including a successful regional network meeting in Zanzibar, Tanzania, and the establishment of National Working Groups (NWGs) in Zambia, Zimbabwe, Uganda and Ethiopia.


About Selam

Selam is a Pan-African organisation based  in Addis Ababa, Ethiopia.  Selam was created in 1997 and has since  evolved into an international player, partnering with artists, cultural producers, the private sector, the media, culture institutions, researchers, and national and regional governments across the African continent as well in other regions in the world.

CfCA is being implemented by

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The website will be updated in the coming months.

Contact : Lucy Ilado –  Regional Programme Director  |  Email:    Whatsapp:   +254 700 322 664

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