Connect for Culture Africa (CfCA)

Connect for Culture Africa (CfCA) is a regional initiative to strengthen culture sectors across Africa. The initiative is being implemented by Selam in collaboration with the Division of Culture and Sports at the African Union (AU) with the support of the Swedish Government.

CfCA is a new regional initiative that is aimed at strengthening culture sectors across Africa by popularising the revised African Union (AU) Plan of Action on Cultural and Creative Industries (CCIs), which is an important step by the AU, aimed at strengthening African CCIs to enhance the role they play in achieving sustainable development in order to facilitate the delivery of a wider social and economic impact.

The CfCA initiative will support the priority areas identified in the AU Plan of Action for the Development of CCIs including: Legislation and CCI Policy Framework; Markets for Africa’s Cultural and Creative Industries; Education, Capacity Building, and Sustainability; Finance and Investment; Statistics for Cultural and Creative Industries; and Cultural Infrastructure.

CfCA builds on the experiences and efforts of African culture actors across the continent promoting diverse and vibrant culture and creative sectors. CfCA is the result of dialogues with technical experts at the African Union, Ministries of Culture, researchers and other key actors. Through these dialogues Selam and its partners identified the possibility to strengthen culture and creative sectors in Africa through a regional project.

CfCA intertwines advocacy efforts at regional and national levels through a multistakeholder regional network bringing culture advocates together raising awareness on the benefits of investing in culture for a democratic, inclusive, peaceful, and sustainable social and economic development.

CfCA aims to contribute to the increased voice among culture actors, reflecting their different realities, to influence and participate in democratic and transparent budget processes aiming at securing resources to the culture and creative sectors.

The CfCA regional network will:

  • Engage in constructive dialogue with regional and national authorities based on their existing commitments to support culture and creative sectors.
  • Follow the commitments to invest in culture through participatory budget monitoring.
  • Develop and publish new research about the culture sector in Africa.
  • Seek synergies with regional political dialogues and high-level initiatives
    on the role of culture in promoting democratic and sustainable development.
  • Contribute to an increased political will to invest in culture creative sectors aiming at 1% of national budgets.

The call from AU Summit on Member States to allocate at least 1% of their national budget to the arts, culture and heritage sectors by 2030.

CfCA builds on an already existing commitment: In 2020, during the 33rd Assembly of the African Union, twelve Heads of State committed themselves to play the role of leadership, advocacy and facilitation for Arts, Culture and Heritage. The countries represented include Morocco, Egypt, Cape Verde, Ghana, Nigeria, Equatorial Guinea, Congo, Democratic Republic of Congo, Kenya, Ethiopia, South Africa, and Namibia.


About Selam

Selam is a Pan-African organisation based  in Addis Ababa, Ethiopia.  Selam was created in 1997 and has since  evolved into an international player, partnering with artists, cultural producers, the private sector, the media, culture institutions, researchers, and national and regional governments across the African continent as well in other regions in the world.

CfCA is being implemented by

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in partnership with


Supported by

The website will be updated in the coming months.

Contact : Lucy Ilado –  Regional Programme Director  |  Email:    Whatsapp:   +254 700 322 664

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